A woman smiling with round glasses and shoulder-length hair, outside in an urban area with buildings and parked cars in the background.

  • FOUNDER | CEO

    Driven by a passion for creativity and strategic storytelling, I launched The Boudreau Group to merge my expertise in marketing with my love for photography. What began as a personal vision quickly evolved into a full-service marketing and content studio, where I built the business from the ground up, including designing the website using HTML and CSS and developing tailored digital strategies to increase client visibility.

    Through platforms like Instagram, Meta, Google Ads, and TikTok, I’ve executed high-impact campaigns, conducted A/B testing, and leveraged analytics tools such as Google Analytics to inform performance-driven decisions. I specialize in creating visual and written content that reflects each client’s unique voice, utilizing tools such as Adobe Lightroom, Photoshop, Canva, CapCut, and Illustrator to deliver polished assets across print, web, and social media platforms.

    Starting this company has allowed me to combine creative freedom with strategic thinking, bringing brand stories to life through thoughtful marketing execution!

  • Before founding The Boudreau Group, I built a diverse background in marketing, communications, and talent strategy across both customer-facing and corporate settings.

    I have managed full-cycle recruitment for a high-growth organization, hiring hundreds of professionals across departments and experience levels. I also developed tailored outreach strategies, built brand-aligned recruitment materials, and utilized leading digital platforms to enhance visibility and streamline operations.

    Additionally, I’ve led initiatives to grow audience engagement through targeted campaigns, improved in-store and online brand alignment, and increased email sign-ups and foot traffic through data-informed promotional strategies.

    Across all roles, I’ve combined creative thinking with analytical insight, whether driving marketing performance, building teams, or telling compelling brand stories. This mix of experience laid the foundation for launching my own consultancy, where I now help brands grow through strategic content and design.

  • Technical: SPSS, HTML/CSS, MS Office (Word, Excel, PowerPoint), NVivo, Google Analytics, Squarespace, Digital Markstrat (StratX), Statista, Mintel, Euromonitor, Qualtrics

    Creative: Adobe Creative Suite, Photoshop, Lightroom, Canva, Illustrator, Premier Pro, Google Ads, Sprout Social, HubSpot, SEMrush, Hootsuite, CapCut, NotebookLM, Cockatoo

    Professional: Competitive Market Analysis, A/B Testing, Digital Marketing, Social Media Marketing, Content Creation, Copywriting, Graphic Design, Data Analytics, Brand Positioning, Customer Journey Mapping

  • Fun Facts

    – Passionate about travel and will try (almost) any food at least once!

    – Spent 4 months solo backpacking through Europe, exploring over 20 countries

    – Avid runner, always chasing a new trail or route in every city I visit

    – Summited the second-tallest mountain in Colorado (Mount Elbert, 14,440 ft!)

    – Was a sailing instructor during the summer growing up, and have a soft spot for ocean views and open water

Gettysburg College (Gettysburg, PA)

 

Bachelors in Psychology and Educational Studies

EDUCATION

Cornell University (Ithaca, NY)

 

Graduate Certificate in Social Media Marketing

Graduate Certificate in Digital Photography

Manchester University (England)

 

Masters of Science in Marketing

Person taking a photo with a DSLR camera, visible on a mirror selfie, with light skin, long hair, rings on fingers, wearing a patterned shirt, in a room with a wooden wall in the background.

CAPTURING THE MOMENTS IN LIFE ONE PHOTO AT A TIME

Over the years, I’ve had the privilege of working with a wide range of clients from couples celebrating their engagement to families capturing once-in-a-lifetime memories. I love using photography to preserve authentic, meaningful moments.

With a background in marketing, I approach photography not only as an art form but also as a powerful storytelling tool. I understand how visuals connect with audiences and use that knowledge to craft images that resonate, whether for personal keepsakes or branded content.

Each shoot is a new opportunity to push myself creatively and bring my clients’ visions to life. Whether I’m behind the lens in a studio or out in the great outdoors, I strive to create a relaxed, fun, and comfortable atmosphere. I believe the best photos happen when people feel free to be themselves, and I work hard to make that happen, capturing real moments as they unfold!