I had the privilege of supporting “Jellybean” (Jill), a total badass, as she completed a 2198.4 mile Appalachian Trail (AT) thru-hike from Georgia to Maine over the course of 5+ months! From managing her social media accounts to capturing and sharing the raw, inspiring moments of her journey to handling logistics such as resupply coordination, pickup times, and local event research, I helped ensure her adventure ran smoothly both on and off the trail. This fast-paced campaign combined strategic planning with creative storytelling, showcasing my ability to elevate bold, real-life experiences into impactful digital narratives.

Fun fact: This year marked the longest Appalachian Trail thru-hike in history!