
MAIN STREET MAHJONG
Chatham, Massachusetts
Luxury Brand Development | Digital Marketing | Retail Launch
Main Street Mahjong is a boutique retail store located in Chatham, MA, and I had the opportunity to play a central role in bringing the brand to life from the ground up. My work spanned a range of responsibilities across branding, design, digital strategy, and physical storefront setup. I began by developing the visual identity for the business, including logo design and a cohesive graphic language to represent the brand’s aesthetic and values. I designed and built a fully responsive website optimized for search engines and integrated with e-commerce functionality to support online sales.
In addition to digital design, I supported product sourcing and inventory management, helping to curate merchandise aligned with the brand’s vision. I led the creation and execution of a digital marketing strategy, including social media content planning, email marketing, and local SEO, to build awareness and drive both foot traffic and online engagement. I also managed content and campaigns across platforms such as Instagram and TikTok to connect with both local customers and seasonal visitors.
Beyond digital efforts, I contributed to project management and operational tasks essential to launching a retail space. This included overseeing timelines, coordinating with vendors, and assisting in the physical layout and merchandising of the storefront. My role combined strategic thinking, creative execution, and hands-on problem-solving to help successfully open and position Main Street Mahjong as a new retail destination on Cape Cod.